Without a doubt, one of the most effective and unique advertising vehicles along the International Drive Resort Area is the I?RIDE Trolley Service - carrying 2million passengers in 2005! Making its way up and down this popular tourist destination, this charming, convenient, and cost-saving themed transportation is not only seen but also ridden by thousands of tourists every day. Below are the four dynamic and dollar-maximizing ways to promote your business along the exciting International Drive.
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1)
Exterior Rolling Billboards
For advertising that really moves, you can advertise on both sides of
the trolley. These bold and exciting moving billboards reach more than
70,000 visitors a day who see the I?RIDE Trolley pass by all along the
International Drive Resort Area. Hundreds of thousands of Convention attendees
also see your ads as the I?RIDE Trolley passes by and has a designated
transfer stop on-site at the Convention Center.
With just 15 trolleys and only one advertiser each, your message will receive the kind of exclusivity that gets amazing results.
| Rate: | $4,000 per trolley includes both sides. (net monthly) |
| Production / Application Fee: | Varies depending on length of contract $2,400 (net) one time fee for annual contract. |
- Short term contracts available - Call for individual prices.
- Special rates available for International Drive District Partners.
- All designs must be approved in advance by the District/I-Ride office.
- All designs must be submitted in the format detailed in the production specifications.
- Available on a first come, first served basis.
- Bonus Offer:
Advertiser will receive one 4" x 9" brochure rack inside the trolley for placement of brochures, coupons or special offers. - Interested?
Contact us!
2) Interior Graphic Displays
Our new Trolleys bring new advertising opportunities! This highly effective
advertising enables you to reach a captive audience of more than 2 million
passengers per year.
Located at the rear of each I·RIDE Trolley in direct eye line of boarding passengers.
Size: 45 inches wide x 12 inches tall
Rate: $150 per month per trolley* Introductory Rate! (plus $179 one time production and installation fee per sign)
Spotlight your business on these color floor graphics that line the interior walking aisle of the I·RIDE Trolley.
Size: 2 feet wide x 2 feet tall
Rate: $95 per month per trolley* Introductory Rate!
(plus $235 one time production and installation fee per sign)
This impressive entry tile will showcase your business as passengers board the I·RIDE Trolley.
Size: 39 inches wide x 39 inches tall
Rate: $250 per month per trolley* Introductory Rate!
(plus $235 one time production and installation fee per sign)
*Introductory
rates valid through 12/31/06. All interior signage is sold on a 3 month
/ 3 sign minimum.
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3)
International Drive Resort Area Official Visitors Guide
Easily the best print value in the International Drive Resort Area, this
handy 4" x 9" guide is one of the most widely used vacation
reference guides among area vacationers and convention attendees. The
Official Guide lists all area businesses and attractions, has a circulation
of 500,000 and an estimated impression rate of over 1,250,000.
Bonus offer: FREE four-color coupon in savings section of Official Visitors Guide and Bold listing in business directory.
To have your advertising message prominently displayed in I-RIDE Trolleys and in the Official Visitors Guide, choose from three ad sizes:
*Available
to International Drive District Partners only.
Interested?
Contact us!
| Full page - 3
1/2"w x 8 1/4"t four-color ad |
$675 per month net |
| Half Page - 3
1/2"w x 4"t four-color ad |
$425 per month net |
| Quarter Page
- 3 1/2"w x 2"t four-color ad |
$275 per month net |
| Edition | Space Deadline | On Street |
| Spring 2007 | Feb. 2007 | April 2007 |
| Fall 2007 | Aug. 2007 | Oct. 2007 |
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4)
Dine, Shop & Play Around the Drive Program
This highly motivating incentive program features a collection of coupons
arranged in a vibrant, attractive, and very user-friendly brochure. These
coupons are utilized by thousands of visitors at participating restaurants,
retail stores, and attractions all along the International Drive Resort
Area. Printed twice a year, this full-color piece has a distribution of
400,000 a year and provides a cost-effective way of promoting awareness
for your business, as well as drawing foot-traffic through the door.
*Available
to International Drive District Partners only.
Interested?
Contact us!
| Rate: | $135.00 per month / per coupon net |
| Edition | Space Deadline | On Street |
| Winter 2007 | May 2007 | July 2007 |
| Summer 2007 | Nov. 2007 | Jan. 2007 |
Please note: Many of the I·RIDE Trolley ad venues have extremely limited availability. To ensure your participation, make your space reservation as soon as possible.
If you're trying to reach I·Drive visitors, don't pound the
pavement.
To reserve space in any of our advertising mediums, please call the I·RIDE
trolley office at
(407) 248-9590.
